Communication Goals

The communication goals of the logo are:
• To represent Watauga County and the high country
• To represent domesticated animals
• To be illustrative and rustic
• To be a new direction from their previous logo
• To inspire people to take a “new look” at Watauga Humane

I want my viewers to:
• Wonder if “that’s the same Watauga Humane” that’s been around
• Be intrigued by their new logo and want to come visit
• Find the logo fitting and appealing both to the high country and animals

The communication goals of the poster are:
• To help educate people about the need for volunteers
• To help people understand the different ways of volunteering
• To help people understand that even if you can’t donate money you can donate time
• To help people understand that animals thrive on interaction
• To help people understand that Watauga Humane is only as nice and clean as people make it and want it to be
• To generate excitement and awareness

I want my viewers to:
• See bright colors and stop and look at the poster
• Be inspired
• Be happy about animal rights and care
• Be amused by the slogans and take time to read the poster
• Volunteer at Watauga Humane
• Donate their used dog and cat toys
• Donate blankets and food
• Participate in fundraisers like Rent A Puppy

The communication goals of the brochure are:
• To give people more information about Watauga Humane
• To give a complete list of services offered
• To give a brief history of the organization
• To give more information on volunteering/fostering
• To give directions to the dog park
• To give information on their new facility that opens in July 2011

I want my viewers to:
• Be more informed about WHS
• Realize that WHS may have a lot more to offer
• Understand the importance of flea and heart worm medication
• Understand the importance of spay/neuter
• Want take advantage of the dog park and other services, like the food pantry

The communication goals of the website are:
• NOT to rehash everything that’s in the brochure
• Provide some information, but just enough so they have to call or visit
• Provide a list of all adoptable animals
• Provide a link to an adoption application
• Provide a page dedicated to education – how to care for your pet, etc…
• Provide a page that coincides with my “dog breed guide”
• Provide an interactive experience that gets people excited about the new facility and caring for animals

I want my viewers to:
• Get passionate and get interested
• Be more informed about what goes into owning an animal (money, time, etc…)
• Have access to pictures and information about the available animals
• Have the pictures touch their hearts
• Have access to important documentation for adoption
• Generally be more informed about Watauga Humane, and about animals in general

The communication goals of the Dog Breed Guide are:
• To educate people about the different breeds of dogs
• To educate people about the personalities that go with different breeds
• To educate people the needs of different breeds
• To really accentuate how much goes into taking care of a dog

I want my viewers to:
• Find the dog that fits “their lifestyle”
• Make sure they completely understand the needs of their dog (exercise, training)
• Understand that big dogs (like Huskies and Great Danes) MUST have a big yard and not a teeny apartment
• Understand that yes, pets are friends, but they are also a lot of work